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DIY All about Getting into "The Wedding Business" - Click to enlarge

DIY All about Getting into "The Wedding Business"

DIY All about Getting into "The Wedding Business"

The Wedding Business  

This article is especially devoted to anyone considering starting a wedding business. We hope it helps small business owners and craft professionals as well. 

Starting Your Own Wedding Business
By Kirsten Wilson

You have decided to start your own small business. In this case, it has something to do with weddings, whether it is flower design, wedding coordinator, cakes, invitations, playing music, catering, photography or even as a minister. Starting a business is easy, making it work for you is another matter all together. So, I'll just go through the steps and share with you a few things that worked (or didn't) for my own small wedding business (as a florist).

I know you are all ready to run out and get your seller's permit and start writing checks (or already have)! Been there. I started my business by signing a 5-year lease before I knew what I was going to do when I opened the doors. All I knew was I was going to sell flowers and this space happen to be empty that used to have a flower shop in it. I had been a professional florist for 3 years, so what else did I have to know? Plenty! Learn from my "experience" , my mistakes.

Define your business

What are you in the business of selling? And, what is that special something you have that sets you apart from the 100 other people in town selling the same thing? What is your vision and dream? What do you have to offer that will make brides look for you? Tough first question I know, but a very important one. If you can envision your business just the way you want it, that will help you figure out what your strongest selling points are. It will also prevent you from reacting to every sales person that drops in, and there will be millions! You will have a good idea of what your strongest features are and whether or not another product, service, partner, deal, contract or customer fits into your profile.

Now, get specific!

Even if you only answer these questions on a post-it note or cocktail napkin, write down your thoughts (and save them to refer back to). These are the things that will help you create a clear picture of your business.
What type of business are you? (think tax returns) Who is your customer? Wholesale or Retail? How is your customer going to find out about you? What are you selling them? What products? What services? Who is your competition? How are your prices and quality compared to your competition? Show brides your best work and new ideas What would make a bride come to you instead of to your competitor? How are you going to point that out to potential customers? How are you going to show your customers what you sell and the quality of your work? Where are you going to run your business? Do you need room at home, retail or warehouse space?

Make it official

These are all the legal details that you will need to track down and make sure you have taken care of. My only tip - Do not put this off at all. Do it first. Do it now. Make sure you are legal.

Seller's permit
This is state regulated, so you will need to check with your county or state offices to find out exactly what you need to do. Check the Government section of your Yellow Pages, call your local Chamber of Commerce or just ask a friendly, local retail shop owner.

Paying sales tax
If you sell to brides directly you will need to collect and pay sales tax. If you sell to other businesses who then turn around and sell your product to their customers, then you sell wholesale and the business you sell to will have to pay the sales tax. None of this matters if you live in a state where there is no sales tax. You will be able to find out what forms you need and how you register when you apply for your seller's permit. Again, this is state regulated so check it out with your local or state government.

Fictitious name statement
If your name is Jane Smith and you call your business Jane's Flowers or Smith Photography or J Smith Cakes, then you will not need to file a Fictitious Name Statement. If however you call your business Flowers of Eden, Here Comes the Bride Photography or Cakes for Couples, then you will need to file a Fictitious Name Statement. This again is state regulated, so check with you local or state government offices. Usually it is in the same office as where you get a marriage license, easy to remember. Your friendly clerk will lead you through all the requirements associated with its publication.

Bank account
People you buy from are far more likely to treat you like a real business customer when you are writing business checks for their products. Some wholesale suppliers won't even accept personal checks or credit cards. It is so easy to get a seller's permit that many a housewife looking for bargains does just that. Then they typically drive vendors crazy by not wanting to purchase minimum orders and only wanting what is obviously for their own personal use. So go pro and get a business checking account. Depending on the name of your business, they will require a copy of your Fictitious Name Statement. You will also need a business bank account if you plan on being able to accept credit cards for payment (and who doesn't accept credit cards these days?)

Business license
This document is strictly a local matter unless you are selling food or alcohol. Anything you sell that is intended to go in another person's mouth will require a health inspection of your facilities and certification as well as a special business license to sell. Again this is state and county regulated so check with your local government offices, chamber of commerce or friendly business owner.

State and federal tax ID number
If you are going to have employees, a partner or form a corporation, you must have these. You can also have them as a sole proprietor. A CPA or professional bookkeeping service will be able to direct you and help you obtain them. The federal Small Business Association will also be able to send you the forms you will need. Check your Yellow Pages under government for a listing. If you are going to have employees, you may want to also line up a service to handle your payroll and payroll tax deposits. Unless you are familiar with what you need to do and how to do it, then don't mess around with the IRS; make sure you are doing it right!

Insurance
If you own your own home or have some nice assets you plan on keeping, at least get liability insurance on your business. It is not worth risking every thing. When you are a sole proprietor or even a partner (that mean not a corporation) then you can be held personally liable for expenses and damages incurred by your business. That means you could lose all your personal assets, not just your business if someone decided to sue you and won.

The basics

Business cards
Do them on your home computer, get them from a stationary store, order standard ones through the mail or have a graphic artist make custom ones for you. It doesn't matter how you do it, but make sure you do. Then pass them out to anyone at every opportunity. People expect business cards. They like business cards. Business cards are a non-threatening, unobtrusive way to get your business name (and contact information) out to lots of people. And, people will hang on to business cards longer than any other literature if they are even remotely interested in what you sell.

Professional phone manners
Especially if you work out of your house! Make sure you (and the rest of your family) answer the phone in a polite and professional way if you want to be taken seriously as a viable business. Remember that this is your customer's first impression many times so make it a positive one. "Hello, this is Silvia" will work just fine if you don't want to answer with your business name.

Fax machine
If you don't have one, then when you get one, you will wonder how you ever got along without one. They are ideal for sending contracts, quotes, bids and diagrams instantly so you get the job.

Thank goodness for modern technology
I know you have a computer or you wouldn't be reading this. So, march down to your local office supply store or software store and find a simple program for making professional looking invoices. It is a small price to pay for being able to present a professional image to your clients. You may also want to find one that helps you do your new and tedious bookkeeping duties Personally I have found nothing better than Quick Books for organizing all the nuts and bolts of a small business. I am also not an expert at bookkeeping or computers so I want something fast and easy and Quicken has yet to let me down.

Reaching your customer

You will have to explore your particular area, but here are some easy ideas I utilized regularly.

Shows and Expos
Find out when they are in every town that you want to do business in and sign up. There is no other place where you will have a pure concentration of people looking specifically for your services. Put serious effort into your booth and put your very best foot forward. This is not only a chance to find customers this year, but to begin or strengthen your word of mouth referrals.

Word of mouth
There is no stronger sales tool than having a person recommend you to a friend. Who else could be more trusted? So, take good care of all your customers, always offer your best, listen to their needs, give them a fair price and a fair deal and you can be sure your business will grow and grow. Good service at any price is so rare that people will take notice!

Complimentary samples
To take to locations, shops and wedding specialists What showcases your talents better than your actual work? So find a way to make samples and offer to put them in a variety of wedding related stores. Take the time to develop reciprocal relationships with some other business owners. It will pay off over and over.

Photographs
A picture is worth a thousand words. If you think you can't afford professional quality photos of your best work you might want to think again. Can you afford to miss the sales that those photos could generate? The photo speaks for itself and allows you to keep your mouth closed and listen to your customer's needs.

Send out photos when someone isn't sure about booking with you or is having a hard time setting an appointment.

Weddings for friends and relatives
This goes under the "show off your talents by getting your work seen" category. It may end up costing you more than you make, but people will see your work and don't forget to use it as a photo opportunity to boost your portfolio.

Advertising
Including newspaper, specialty publications, yellow pages Everyone else wants to tell you about this one, so I'll just say it is important to advertise, especially while you are building up your word of mouth business. You may want to put coupons or key words in the ads or just ask how each bride found you to track which form of advertising is most effective.

Co-op brochures
With other wedding specialist in different businesses This is where it really pays to have good relationships with other wedding professionals. You could share ad space, bridal fair booth space, share the cost of making up slick brochures. With two budgets you can create four times the impact.

In closing I just want to say that with plenty of hard work, fortitude and an open willingness to learn from your mistakes and the mistakes of others (that means read business books), you can carve out a successful niche for yourself. Once you have created and maintained a successful business of any sort, you know that there is nothing that is beyond you!

 

Getting a sales game plan together is one of the most crucial steps for successful selling. People who are really good at selling seem to just do this naturally. Coming up with a skeleton of how you sell your product will not only save you hours and hours at a consultation, it will also help you come across as professional and efficient. So, how do you develop this skeleton you ask? It is actually fairly easy; you just have to take a bit of time to think your way through it before you go out meeting with brides.

Developing Your Sales Skeleton

1.) Gather information

- If you have been doing this for a while, you could probably run through a typical consultation in your head, so just make a list of all the questions you can think of that you would ask the bride or she might ask of you.

- Pull past invoices, orders and notes from finished weddings to jog your memory and to look for certain patterns and trends.

- Peruse wedding books at bookstores or libraries or visit some wedding web sites to find out what kind of questions other people are asking. Jot down ideas you get whether they are for new questions to add to your skeleton, design concepts, color combos or things you would like to sell in the future.

2) Make an outline to guide you through a consultation

- From the information you gathered, make a list of items you could possibly sell to a bride. It can be a check list format or an order sheet depending on what works better for you.
- You may wind up with several lists depending on how specific you want to get.

List the general items you could sell or rent
List specific designs you know you can provide at specific prices
List design ideas or those fantasy weddings you would love to do.

Here's an example of a general list I use to sell wedding flowers.

  It helps me remember all the different items I need to cover.

For People -For the Ceremony -For the Reception

Bridal bouquet- Large arrangements for the altar area (#)- Head table decoration (size)

Bride's hair flowers, fascinators- Wedding arch flowers & decoration- Family table centerpieces (#)

Bride's toss away bouquet -Gazebo-arbor flowers & decoration -Guest table centerpieces (#)

Bride's going away corsage- Chuppa flowers & decoration- Buffet flowers & decoration

Maid of Honor bouquet- Unity candle - Cake / groom's cake

Bridesmaids bouquets (#) -Unity candle decor - Cake table

Jr. bridesmaids bouquets(#) -Flowers to hand to the parents during the wedding -Cake knife and server

Bridesmaids hair flowers- Candelabra flowers -Guest book table

Flower girls (#) -Aisle candles & flowers- Gift table

FG hair flowers or wreath -Aisle bows & flowers- Toasting glasses

Groom- Aisle garland -Favors (#)

Best man- Aisle runner -Favor basket

Groomsmen (#) -Entry decorations- Balloons

Ring bearer- Kneeling bench & flowers -Card cage

Ushers (#) -Silk plants/flowers for fill in -Candles and holders

Mothers of the bride/groom -Fresh plants/flowers for fill - Entrance to reception

Fathers of the bride/groom -Virgin Mary bouquet -Receiving line area

Grandmothers- Podium flowers & decoration- Petals to toss

Grandfathers- Petals to toss - Chair covers

Additional family members - Linens

Helpers and friends

This is a pretty basic list. You will want to add more depending on your area and clientele.

Listing specific designs (with or without prices) is helpful as a time saver to you and in the event you ever need to train another sales person in your business, you have a basic list of things you know you and your staff can make easily.

I had developed a wedding package when I had my shop just as an experiment. It was incredibly successful much to my amazement! Not only did it give the bride an easy no-brainer option; it was for me too. I quickly trained my staff to make these packages (which I based on ultra simple designs) and the package sold itself so it cut my selling time down to 1/4 of what it took me before.

Here's what my basic package looked like; the main flowers were always the same because I knew I could get them year around and in a huge variety of colors. The shapes were simple to adjust for each bride if they wanted a cascade, a round, a teardrop or a crescent. I also included a specific, inexpensive satin ribbon for everything available in many colors.

Some brides would start with the package and upgrade. It just seems that the outline of having a package to offer gave them a place to start more than anything else.

Bride
- Included 3 gardenias, stephanotis and 2 dozen roses with mixed greens and/ or some type of 'filler' flower like baby's breath or wax flower

Maid of honor
- Included 2 dozen roses and stephanotis with greens and filler flowers

Bridesmaids
- Simply 2 dozen roses with greens and filler flowers

Flower girl
- A tiny basket holding a dozen roses with greens and filler flowers

Groom
- A rose with stephanotis

Best man and all groomsmen
- A single rose

Mothers of the bride and groom
- A single gardenia corsage

Fathers of the bride and groom
- A single rose

Ceremony Decor
- One large arrangement of mixed flowers in the colors they choose for a set price. No promises on the types of flowers, only the colors.

Refer to our projects here at Save On Crafts for various favor and centerpiece ideas to come up with a list of standard ones you might want to offer your customers. For some people this may sound like all the creativity and individuality is lost, but in reality you are just developing an outline for putting your best foot forward with every bride.

Adding lists like these to your portfolio and grouping sections of your portfolio photos together to support the outlines can boost your sales tenfold! Just put together all those great ideas and designs you have been wanting to do and get a photo of them . Add them to your outline and start selling them.

3) Pricing 

How to price and whether or not to include prices in your portfolio is always a big question.

As far as including the price

- Personally, I like the flexibility of not listing prices on my designs as flower prices can fluctuate so much throughout the year.

- If you like the idea of some type of price chart then make it up for yourself and keep it separate from your photos and outlines. Then if you want to you can give it to the bride when you feel the need.

- I do recommend coming up with some type of list when you do a show. I embarrassed myself horribly once by giving an off the cuff price of a design to one lady and a different price to her friend on the same bouquet for the same wedding! To avoid this you could come up with price ranges depending on the 4 seasons for all the bouquets you show. You might also consider offering a show special guaranteed price if they give you a deposit that day (with major holidays as an exception).

Coming up with a price

- The big trick is accounting for your labor!

- Don't forget how much you have put into the design by the time you get the appointment with the bride, show your designs and amaze her with your creativity, sell the design, order the flowers, order the supplies, clean the buckets, receive and process the flowers, go find those critical flowers that didn't show up with the order like they were supposed to, make up all the designs, spray the designs and keep them cool, pack them safely for delivery, load them, drive them there, unload them, set them all up, wait for the cake - wait for the cake, go back to the ceremony and pick up the flowers to take them to the reception and make sure every last detail is absolutely perfect! That's a lot of labor on top of the cost of flowers, supplies and tools.

- The industry standard for pricing is to triple your cost on the flowers and double your cost on the non-perishable materials. This rule of thumb will help you account for all that extra labor that goes into "the design".

For the Bridal bouquet outlined above, the pricing might look like this:

Roses 25@ .75 cost
Gardenias 3 @ 3.00 cost
Stephanotis 15 @ 1.00 cost
1/2 bunch of greens @ 2.00
1/2 bunch wax flower @30
Total flower cost is $47.75 (multiply by 3 = $143.25)

Then add your materials
Bouquet holder .50 cost
Ribbon 1.00 cost
Bouquet box 1.50 cost
Wire, tape and picks 1.00 cost
Total materials cost $4.00 (multiply by 2 = $8.00)

Total retail price of the bouquet should be $151.25

Or I would probably round it down to $150.00 - and I am not saying these prices I listed have any foundation in reality! I just made them up to create an example.

If this seems like too much of a mark up for your area you might try a 2.5 times mark up on your fresh flowers. I don't recommend much less though, just look at the list of stuff to do for the wedding. I do recommend shopping for great prices though! And you can plan on at least one thing going not quite right somewhere along the way.

In your final pricing, don't forget to add sales tax if your state has it! You are responsible for those taxes to the government whether you collect them from your bride or not. You may also want to check with your local government agency to find out if the delivery fee (if you have one) is taxable. It was in my area of California and I was not allowed to separate any part of my "labor" from the finished product as non-taxable. It would be good to find out the specifics for your area.


Selling is something that most people, especially most creative people, have a mental block about. Images of greasy used car salesmen with blue plaid jackets and tight white pants leaps to mind or the infernal knocks at the door or phone calls just as you sit down to dinner. But selling is not just that. The essence of selling is pairing a person with a product that is useful, needed or desired and it can take as much creativity as any flower arrangement or wedding cake. Think of selling as a service instead of a pressure and you can't go far wrong.

People want and need what you have, so don't be shy about what you do or what you have to offer. The place everyone starts to get uncomfortable is when the customer is not matching up with the product and the salesperson doesn't seem to care. Or the "sales person" is more interested in shoving the product down someone's throat instead of finding out what that someone actually needs. When the customer stops feeling like you understand her and can meet her personal needs, you have lost that sale or even that customer. This applies whether you sell retail or wholesale, in your own shop, at craft fairs or via the Internet.

I became the most natural sales person in the world when I was dependant on being just that. My shop and my living directly depended on finding out what my customers needed or wanted and then filling that need. I also had to be creative enough to find out what they wanted without hounding them with endless questionnaires or painful interviews. I never ever thought of myself as a 'salesperson' until I realized that I had become a pretty good one just by caring about my customers.

What I discovered was one of the biggest benefits of being small! I was directly in touch with my customers. I had the opportunity to get to know them. Once you know someone, it is the easiest thing in the world to sell them what they need or would love to have.

Over time I came to understand how much people loved being treated as an individual and how little that happened in the rest of their lives. Some days I felt more like Dear Abby  than the owner of a small shop because I would listen to people and take the time to get to know my customers. Not only did I enjoy amazing growth in sales, I enjoyed a ton of repeat business, all those regular customers who felt loyal to my tiny business.

I had a very hard time training people how to 'be this way' with customers. Finally I found a technique called AIDA that exactly described what I was doing - and even better how I was doing it. This is a section taken right out of a book (no longer in print, so don't even ask). It is one of the best tools I have ever discovered to becoming a natural and 'top performing' salesperson - without the ugly images.

Integrating AIDA into your personality can take some getting used to as you re-train your brain, but it becomes entirely natural in a short time because it works! Without further ado, I give you the excerpt.

Most of your sales will occur because the customer has a sincere desire to purchase your product. It is your job to create that desire. You can accomplish this by getting the customer's attention and telling the customer about the virtues and benefits of your product. The process of sharing this information with the customer is what selling is all about. During this communication, it is hoped that the customer will develop a desire for the product.

Even if the customer does not develop a strong desire for the product, perhaps he will discover something about you that he likes and eventually that will translate into a sale. Hopefully he has fun visiting with you. Possibly you and the customer have something in common. A simple gesture like offering to dispose of the customer's trash or empty cup may win over a customer. The fact is that customers do allow their feelings about salespeople to influence their decisions about whether or not to buy a product. This is especially true when a customer is trying to decide between two similar products.

Marketing courses teach students to sell using the AIDA concept. AIDA is an acronym, or abbreviation that is designed to be easily remembered. It stands for: (A) Attention - Get the customer's attention. (I) Interest - Excite the customer's interest in the product. (D) Desire - Build the customer's desire for the product. (A) Action - Motivate the customer to take action and buy the product.

The AIDA concept is a way to describe the elements that must be present in making a sale.
(end of excerpt)

This may still sound cold and calculating to you so I thought I would share how I used this approach in my shop and in dealing directly with customers.

Shop:
A -
I got people's attention by putting buckets of fresh cut flowers and bouquets right out on the sidewalk in front of my store. People had to go through single file past my store to get to the grocery store, dry cleaners or coffee shop. The colors were bright, the flowers were fresh, and the smells were heavenly.

I - I got people's interest by making up a "lost leader" or an incredibly cheap item that got their interest up. I made simple bouquets of four carnations with some status or filler for $1.99 each. I didn't make a huge profit, but it sure got people's interest up to see what else was inside!

D - Once people walked through the front door, it was pure heaven to the senses. They relaxed as soon and they were inside and that created the desire for them to take a piece of that back to the office or home. I always had plenty of fresh flowers, available by the stem sitting on tables inside or a fragrant arrangement on the counter. There would be potpourri or heavily scented candles and bath products to create an ambiance of soothing fragrances. I played tapes and cd's only, no radio stations with commercials or news. Soothing Baroque classics or contemporary instrumentals allowed people to relax. You get the general idea.

A - Getting customer's to take action was very indirect in context of the shop. I just tried to set up the most wonderful environment I could think of and then only hired bright and cheerful sales staff. Nothing else mattered except their attitude and personality when I hired them for the front counter. If the person on the counter was outgoing enough to make friends with the customers, then I knew I had little else to worry about.

 

Customers:
A - Never did we just say "Can I help you?" Instead my staff and I would make a comment on what the person was looking at, what the person was wearing, what a wonderful _____ the person had. Getting the customer's attention can be as small as just acknowledging that you know she is there and you notice something about her as an individual.

I - Again, simple and honest works miracles. When you honestly show interest in your customer's, you will gain their interest in your product or service. Find out what they are looking for, why they wandered in, what got their attention, how they are doing that day. Just focus on finding out about them.

D - Once you have developed some rapport, then show them products or relate how your services could work in their particular situation. I might show them their favorite flower, or a gift item that they didn't notice before, additional colors of whatever that I had in the back room. I always related what I had back to their individual situation and asked even more questions along the way.

A - When the desire is high, action happens naturally. It is as simple as saying we can deliver that today, can I gift wrap that for you, would you like to set an appointment to discuss your wedding plans in more detail, etc. If you work on getting to know who each customer is, what they are searching for and building the desire for your superior product, then getting them to take action is the easiest part.

Talking about how to sell could go on for pages and pages, but that is the essence of learning how to sell your self and your products. Never underestimate the power of closing your mouth and opening your ears.

      

Centerpieces

Here is another area where your creativity can be showcased and profits maximized by incorporating silk flowers, fresh and dry flowers or re-useable materials. You might use as a selling point that the arrangements can be given as gifts or keepsakes after the wedding to those special family members, wedding party or helpers. See all the discount vases

Creative Centerpiece Ideas  

Umbrella tables- Decorate outdoor umbrella tables quickly and easily with this technique. Simply cut about 4 yards of tulle (36" width or more) and secure one end of it to the inside of the umbrella. Drape it through the umbrella then down the stand, securing it in place with bits of thin elastic. Keep the tulle loose enough to hide the elastic. Tuck fresh, dry or silk flowers into the elastic to make small clusters of flowers along the way. Silk or dry flower clusters can be made up way in advance.

Romantic Candles Make up bases for pillar candles using a wreath form and some silk or dry greenery. These bases can be displayed with a candle (and hurricane glass) to show the bride what it will look like. You could add a few dry or silk flowers, grasses or branches as well. Make these bases in neutral wedding colors, then add the bride's personal colors at the last minute to customize it to her wedding.

 
  • Topiaries The classic topiary can be made of just greens or just flowers. I personally prefer a lovely combination of both. To make a "fresh" topiary with silk or dry flowers, simply start with a live, potted topiary of ivy, herbs or any type of evergreen. If you need to, you can insert a chunk of floral foam into the center of the topiary and use that to hold the silk or dry flowers in place.

    The opposite combination is also very attractive. Start with a silk or dry topiary form and add fresh greens and/or flowers at the last minute. Again, the floral foam can be inserted into the center of the topiary and fresh foliage or flowers can be inserted (in water tubes) at the last minute.

    Of course, as another possible rental idea, extraordinary topiaries can be constructed using silk and/or dried materials ahead of time, used in displays and then rented out (or purchased).

     

    Mint Julep Cups

    For elegant simplicity, try offering your bride a  mint julep cup with a few fresh flowers in each.  Elegant with a  small cluster of wild flowers in each may be all a bride requires. 

    Remember, julep cups can be rented to the bride if cost is an issue for her.

    Favors

    Making up wedding favors for busy brides can be a very simple and lucrative business. Save-on-crafts has a full line of favor supplies at discount prices. One of the keys to successful favor making is to think in terms of having to make a lot! Every bride will have to provide an average of 100 - 150 favors for her wedding. The way you can help her and help generate sales is by making it beautiful, easy and fun!

     

    Tulle Favors  

    Provide pieces of pre-cut tulle in round and square shapes. If your bride doesn't like tulle, you might offer doilies, Battenberg napkins, lace or fabric with pinked edges. Or buy organza sheer draw string sachet bags with satin ribbon ties .

    Fill with candy coated almonds , or maybe one type of botanical such as freeze dried rose petals , lavender, dried rose boutons or have your bride select her favorite potpourri blend . And then pick her favorite fragrance to add to the potpourri. She may even want to come up with her own mix by adding different dried flowers or herbs from her garden or even some seeds from her garden.  

  • Keepsakes  

    Some brides prefer to give their guests gifts, a small keepsake ( a thank you for coming) . You might suggest to her an attractive, small glass container of honey, or a lavender sachet. 

     

    Tossing Favors


    As you know, rice has lost its popularity for tossing at the bride and groom because it causes birds to become sick and die. Today, one of the most beautiful and environmentally friendly items to toss at the couple is dry rose petals, silk rose petals, freeze dried rose petals orlavender. The worst case scenario is a mess of rose petals or botanical materials, but they will not harm birds or the environment. Petals can be wrapped in small paper cones for the guests to pick up or they can be loose in a basket. People love to have the flower girl walk around with the basket of petals while they grab a hand full for tossing.

     

    Cake and Cake Table


    The cake itself is rarely a do-it-yourself item for brides. However, most brides don't realize the important role the cake table plays in their wedding album.  And nothing makes that gorgeous cake more elegant than a silver cake stand. When they think of all the photos that are usually taken around the cake table of the bride & groom, the cake with the bouquets, the cake cutting, the cake feeding, the toasting and so on, they will realize that the cake table usually turns into a central focus for the photographer.

    So, tell your bride to let the bakery do the cake while you help her make the area beautiful.

     

  • Draping -Tables can be draped with tulle, ribbons and  silk garlands greens (silk ivy garlands) or all of the above. The greens can be silk or dry to turn the entire decoration into a rental item!

 

Formula for finding the circumference of a table.
Measure the table from the center to the edge (for the radius or R) and then:

2 X pi =R

pi = 3.14

Example:

Radius is 6 inches (from center to edge of circle)

Circumference = 2 x pi x radius
Circumference = 2 x 3.14 x 6
Circumference = 37.68 inches

To account for draping, times that final figure by 2. Then you should have plenty of garland to make it lush and draping!

 

  • Flower Clusters

    To enhance the table draping (with or without scalloped loops) you can add small clusters of flowers every 12" to 24" around the table. Again, if you do the flower clusters in silk or dried, they become an easy to sell, lucrative rental item!

    Make up the flower clusters just as you would a corsage using fresh, dry or silk flowers. If you have never made a corsage you may want to pick up one of our wedding design books to get some techniques and terms or take a look at our Corsage Making Instructions and Corsage Supplies. See all the wedding design books in the floral instruction of our bookstore online.  

    Once the flower clusters are made they can be pinned to the table and garland with corsage pins. These clusters also look fantastic on the cake itself or around the base of the cake.

     

  • Cover the table with petals An easy and classically romantic way to turn a plain cake table into a stunning showpiece is to cover the top of the table with dry or fresh rose petals. Mixed potpourri or any other botanical such as lavender or rose buds will work equally as well, but red rose petals seem to hold a special place in the hearts of many brides.

    OK - time to put all those talents and all that skill to work!

     

For great prices and excellent service go to save-on-crafts.com for all your floral  and wedding supplies. 



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