The Wedding Business
This article is especially
devoted to anyone considering starting a wedding business. We hope it
helps small business owners and craft professionals as well.
Starting Your Own Wedding Business
By Kirsten Wilson
You have decided to start your own small business. In this case,
it has something to do with weddings, whether it is flower design, wedding
coordinator, cakes, invitations, playing music, catering, photography or even as a minister. Starting a business is easy, making it work
for you is another matter all together. So, I'll just go through the steps and
share with you a few things that worked (or didn't) for my own small wedding
business (as a florist).
I know you are all ready to run out and get your seller's permit and start
writing checks (or already have)! Been there. I started my business by signing a
5-year lease before I knew what I was going to do when I opened the doors. All I
knew was I was going to sell flowers and this space happen to be empty that used
to have a flower shop in it. I had been a professional florist for 3 years, so
what else did I have to know? Plenty! Learn from my "experience" , my
Define your business
What are you in the business of selling? And, what is that special something you
have that sets you apart from the 100 other people in town selling the same
thing? What is your vision and dream? What do you have to offer that will make
brides look for you? Tough first question I know, but a very important one. If
you can envision your business just the way you want it, that will help you
figure out what your strongest selling points are. It will also prevent you from
reacting to every sales person that drops in, and there will be millions! You
will have a good idea of what your strongest features are and whether or not
another product, service, partner, deal, contract or customer fits into your
Now, get specific!
Even if you only answer these questions on a
post-it note or cocktail napkin, write down your thoughts (and save them to
refer back to). These are the things that will help you create a clear picture
of your business.
What type of business are you? (think tax returns) Who is your customer?
Wholesale or Retail? How is your customer going to find out about you? What are
you selling them? What products? What services? Who is your competition? How are
your prices and quality compared to your competition? Show brides your best work
and new ideas What would make a bride come to you instead of to your competitor?
How are you going to point that out to potential customers? How are you going to
show your customers what you sell and the quality of your work? Where are you
going to run your business? Do you need room at home, retail or warehouse space?
Make it official
These are all the legal details that you will
need to track down and make sure you have taken care of. My only tip - Do not
put this off at all. Do it first. Do it now. Make sure you are legal.
This is state regulated, so you will need to check with your county or state
offices to find out exactly what you need to do. Check the Government section of
your Yellow Pages, call your local Chamber of Commerce or just ask a friendly,
local retail shop owner.
Paying sales tax
If you sell to brides directly you will need to collect and pay sales tax. If
you sell to other businesses who then turn around and sell your product to their
customers, then you sell wholesale and the business you sell to will have to pay
the sales tax. None of this matters if you live in a state where there is no
sales tax. You will be able to find out what forms you need and how you register
when you apply for your seller's permit. Again, this is state regulated so check
it out with your local or state government.
If your name is Jane Smith and you call your business Jane's Flowers or Smith
Photography or J Smith Cakes, then you will not need to file a Fictitious Name
Statement. If however you call your business Flowers of Eden, Here Comes the
Bride Photography or Cakes for Couples, then you will need to file a Fictitious
Name Statement. This again is state regulated, so check with you local or state
government offices. Usually it is in the same office as where you get a marriage
license, easy to remember. Your friendly clerk will lead you through all the
requirements associated with its publication.
People you buy from are far more likely to treat you like a real business
customer when you are writing business checks for their products. Some wholesale
suppliers won't even accept personal checks or credit cards. It is so easy to
get a seller's permit that many a housewife looking for bargains does just that.
Then they typically drive vendors crazy by not wanting to purchase minimum
orders and only wanting what is obviously for their own personal use. So go pro
and get a business checking account. Depending on the name of your business,
they will require a copy of your Fictitious Name Statement. You will also need a
business bank account if you plan on being able to accept credit cards for
payment (and who doesn't accept credit cards these days?)
This document is strictly a local matter unless you are selling food or alcohol.
Anything you sell that is intended to go in another person's mouth will require
a health inspection of your facilities and certification as well as a special
business license to sell. Again this is state and county regulated so check with
your local government offices, chamber of commerce or friendly business owner.
State and federal tax
If you are going to have employees, a partner or form a corporation, you must
have these. You can also have them as a sole proprietor. A CPA or professional
bookkeeping service will be able to direct you and help you obtain them. The
federal Small Business Association will also be able to send you the forms you
will need. Check your Yellow Pages under government for a listing. If you are
going to have employees, you may want to also line up a service to handle your
payroll and payroll tax deposits. Unless you are familiar with what you need to
do and how to do it, then don't mess around with the IRS; make sure you are
doing it right!
If you own your own home or have some nice assets you plan on keeping, at least
get liability insurance on your business. It is not worth risking every thing.
When you are a sole proprietor or even a partner (that mean not a corporation)
then you can be held personally liable for expenses and damages incurred by your
business. That means you could lose all your personal assets, not just your
business if someone decided to sue you and won.
Do them on your home computer, get them from a stationary store, order standard
ones through the mail or have a graphic artist make custom ones for you. It
doesn't matter how you do it, but make sure you do. Then pass them out to anyone
at every opportunity. People expect business cards. They like business cards.
Business cards are a non-threatening, unobtrusive way to get your business name
(and contact information) out to lots of people. And, people will hang on to
business cards longer than any other literature if they are even remotely
interested in what you sell.
Especially if you work out of your house! Make sure you (and the rest of your
family) answer the phone in a polite and professional way if you want to be
taken seriously as a viable business. Remember that this is your customer's
first impression many times so make it a positive one. "Hello, this is
Silvia" will work just fine if you don't want to answer with your business
If you don't have one, then when you get one, you will wonder how you ever got
along without one. They are ideal for sending contracts, quotes, bids and
diagrams instantly so you get the job.
Thank goodness for
I know you have a computer or you wouldn't be reading this. So, march down to
your local office supply store or software store and find a simple program for
making professional looking invoices. It is a small price to pay for being able
to present a professional image to your clients. You may also want to find one
that helps you do your new and tedious bookkeeping duties Personally I have
found nothing better than Quick Books for organizing all the nuts and bolts of a
small business. I am also not an expert at bookkeeping or computers so I want
something fast and easy and Quicken has yet to let me down.
Reaching your customer
You will have to explore your particular area,
but here are some easy ideas I utilized regularly.
Shows and Expos
Find out when they are in every town that you want to do business in and sign
up. There is no other place where you will have a pure concentration of people
looking specifically for your services. Put serious effort into your booth and
put your very best foot forward. This is not only a chance to find customers
this year, but to begin or strengthen your word of mouth referrals.
Word of mouth
There is no stronger sales tool than having a person recommend you to a friend.
Who else could be more trusted? So, take good care of all your customers, always
offer your best, listen to their needs, give them a fair price and a fair deal
and you can be sure your business will grow and grow. Good service at any price
is so rare that people will take notice!
To take to locations, shops and wedding specialists What showcases your talents
better than your actual work? So find a way to make samples and offer to put
them in a variety of wedding related stores. Take the time to develop reciprocal
relationships with some other business owners. It will pay off over and over.
A picture is worth a thousand words. If you think you can't afford professional
quality photos of your best work you might want to think again. Can you afford
to miss the sales that those photos could generate? The photo speaks for itself
and allows you to keep your mouth closed and listen to your customer's needs.
Send out photos when someone isn't sure about booking with you or is having a hard time setting
Weddings for friends
This goes under the "show off your talents by getting your work seen"
category. It may end up costing you more than you make, but people will see your
work and don't forget to use it as a photo opportunity to boost your portfolio.
Including newspaper, specialty publications, yellow pages Everyone else wants to
tell you about this one, so I'll just say it is important to advertise,
especially while you are building up your word of mouth business. You may want
to put coupons or key words in the ads or just ask how each bride found you to
track which form of advertising is most effective.
With other wedding specialist in different businesses This is where it really
pays to have good relationships with other wedding professionals. You could
share ad space, bridal fair booth space, share the cost of making up slick
brochures. With two budgets you can create four times the impact.
In closing I just want to say that with plenty
of hard work, fortitude and an open willingness to learn from your mistakes and
the mistakes of others (that means read business books), you can carve out a
successful niche for yourself. Once you have created and maintained a successful
business of any sort, you know that there is nothing that is beyond you!
sales game plan together
is one of
the most crucial steps for successful selling. People who are really good at
selling seem to just do this naturally. Coming up with a skeleton of how you
sell your product will not only save you hours and hours at a consultation, it
will also help you come across as professional and efficient. So, how do you
develop this skeleton you ask? It is actually fairly easy; you just have to take
a bit of time to think your way through it before you go out meeting with
Developing Your Sales
1.) Gather information
- If you have been doing this for a while, you
could probably run through a typical consultation in your head, so just make a
list of all the questions you can think of that you would ask the bride or she
might ask of you.
- Pull past invoices, orders and notes from
finished weddings to jog your memory and to look for certain patterns and
- Peruse wedding books at bookstores or
libraries or visit some wedding web sites to find out what kind of questions
other people are asking. Jot down ideas you get whether they are for new
questions to add to your skeleton, design concepts, color combos or things you
would like to sell in the future.
2) Make an outline to guide
you through a consultation
- From the information you gathered, make a
list of items you could possibly sell to a bride. It can be a check list format
or an order sheet depending on what works better for you.
- You may wind up with several lists depending on how specific you want to get.
List the general items you could sell or rent
List specific designs you know you can provide at specific prices
List design ideas or those fantasy weddings you would love to do.
Here's an example of a
general list I use to sell wedding flowers.
It helps me remember all the different items I need to cover.
For People -For the
Ceremony -For the Reception
Bridal bouquet- Large arrangements for the
altar area (#)- Head table decoration (size)
Bride's hair flowers, fascinators- Wedding arch flowers
& decoration- Family table centerpieces (#)
Bride's toss away bouquet -Gazebo-arbor flowers &
decoration -Guest table centerpieces (#)
Bride's going away corsage- Chuppa flowers
& decoration- Buffet flowers & decoration
Maid of Honor bouquet- Unity candle - Cake /
Bridesmaids bouquets (#) -Unity candle decor -
Jr. bridesmaids bouquets(#) -Flowers to hand to
the parents during the wedding -Cake knife and server
Bridesmaids hair flowers- Candelabra flowers
-Guest book table
Flower girls (#) -Aisle candles & flowers-
FG hair flowers or wreath -Aisle bows &
flowers- Toasting glasses
Groom- Aisle garland -Favors (#)
Best man- Aisle runner -Favor basket
Groomsmen (#) -Entry decorations- Balloons
Ring bearer- Kneeling bench & flowers -Card
Ushers (#) -Silk plants/flowers for fill in
-Candles and holders
Mothers of the bride/groom -Fresh
plants/flowers for fill - Entrance to reception
Fathers of the bride/groom -Virgin Mary bouquet
-Receiving line area
Grandmothers- Podium flowers & decoration- Petals to toss
Grandfathers- Petals to toss - Chair covers
Additional family members - Linens
Helpers and friends
This is a pretty basic list. You will want to
add more depending on your area and clientele.
designs (with or without prices) is helpful
as a time saver to you and in the event you ever need to train another sales
person in your business, you have a basic list of things you know you and your
staff can make easily.
I had developed a wedding package when I had my
shop just as an experiment. It was incredibly successful much to my amazement!
Not only did it give the bride an easy no-brainer option; it was for me too. I
quickly trained my staff to make these packages (which I based on ultra simple
designs) and the package sold itself so it cut my selling time down to 1/4 of
what it took me before.
Here's what my
basic package looked like; the main flowers
were always the same because I knew I could get them year around and in a huge
variety of colors. The shapes were simple to adjust for each bride if they
wanted a cascade, a round, a teardrop or a crescent. I also included a specific,
inexpensive satin ribbon for everything available in many colors.
Some brides would start with the package and
upgrade. It just seems that the outline of having a package to offer gave them a
place to start more than anything else.
- Included 3 gardenias, stephanotis and 2 dozen roses with mixed greens and/ or
some type of 'filler' flower like baby's breath or wax flower
Maid of honor
- Included 2 dozen roses and stephanotis with greens and filler flowers
- Simply 2 dozen roses with greens and filler flowers
- A tiny basket holding a dozen roses with greens and filler flowers
- A rose with stephanotis
Best man and all
- A single rose
Mothers of the
bride and groom
- A single gardenia corsage
Fathers of the
bride and groom
- A single rose
- One large arrangement of mixed flowers in the colors they choose for a set
price. No promises on the types of flowers, only the colors.
Refer to our
projects here at Save On Crafts
favor and centerpiece ideas to come up with a list of standard ones you might
want to offer your customers. For some people this may sound like all the
creativity and individuality is lost, but in reality you are just developing an
outline for putting your best foot forward with every bride.
Adding lists like these to your portfolio and
grouping sections of your portfolio photos together to support the outlines can
boost your sales tenfold! Just put together all those great ideas and designs
you have been wanting to do and get a photo of them . Add them to your outline
and start selling them.
How to price and whether or not to include
prices in your portfolio is always a big question.
As far as including the price
- Personally, I like the flexibility of not
listing prices on my designs as flower prices can fluctuate so much throughout
- If you like the idea of some type of price
chart then make it up for yourself and keep it separate from your photos and
outlines. Then if you want to you can give it to the bride when you feel the
- I do recommend coming up with some type of
list when you do a show. I embarrassed myself horribly once by giving an off the
cuff price of a design to one lady and a different price to her friend on the
same bouquet for the same wedding! To avoid this you could come up with price
ranges depending on the 4 seasons for all the bouquets you show. You might also
consider offering a show special guaranteed price if they give you a deposit
that day (with major holidays as an exception).
Coming up with a price
- The big trick
is accounting for your labor!
- Don't forget
how much you have put into the design by the time you get the
appointment with the bride, show your designs and amaze her with your
creativity, sell the design, order the flowers, order the supplies, clean the
buckets, receive and process the flowers, go find those critical flowers that
didn't show up with the order like they were supposed to, make up all the
designs, spray the designs and keep them cool, pack them safely for delivery,
load them, drive them there, unload them, set them all up, wait for the cake -
wait for the cake, go back to the ceremony and pick up the flowers to take them
to the reception and make sure every last detail is absolutely perfect! That's a
lot of labor on top of the cost of flowers, supplies and tools.
- The industry
standard for pricing is to triple your cost on the flowers and double your cost
on the non-perishable materials. This rule of thumb will help
you account for all that extra labor that goes into "the design".
For the Bridal bouquet outlined above, the
pricing might look like this:
Roses 25@ .75 cost
Gardenias 3 @ 3.00 cost
Stephanotis 15 @ 1.00 cost
1/2 bunch of greens @ 2.00
1/2 bunch wax flower @30
Total flower cost is $47.75 (multiply by 3 = $143.25)
Then add your materials
Bouquet holder .50 cost
Ribbon 1.00 cost
Bouquet box 1.50 cost
Wire, tape and picks 1.00 cost
Total materials cost $4.00 (multiply by 2 = $8.00)
Total retail price of the bouquet should be $151.25
Or I would probably round it down to $150.00 -
and I am not saying these prices I listed have any foundation in reality! I just
made them up to create an example.
If this seems like too much of a mark up for
your area you might try a 2.5 times mark up on your fresh flowers. I don't
recommend much less though, just look at the list of stuff to do for the
wedding. I do recommend shopping for great prices though! And you can plan on at
least one thing going not quite right somewhere along the way.
In your final pricing,
don't forget to add sales tax if your state has it! You are
responsible for those taxes to the government whether you collect them from your
bride or not. You may also want to check with your
local government agency to find out if the delivery fee (if you have one) is
taxable. It was in my area of California and I was not allowed
to separate any part of my "labor" from the finished product as
non-taxable. It would be good to find out the specifics for your area.
Selling is something that most people, especially most creative
people, have a mental block about. Images of greasy used car salesmen with blue
plaid jackets and tight white pants leaps to mind or the infernal knocks at the
door or phone calls just as you sit down to dinner. But selling is not just
that. The essence of selling is pairing a person with a product that is
useful, needed or desired and it can take as much creativity as any
flower arrangement or wedding cake. Think of selling as a service instead of a
pressure and you can't go far wrong.
People want and need what you have,
so don't be shy about what you do or what you have to offer. The place everyone
starts to get uncomfortable is when the customer is not matching up with the
product and the salesperson doesn't seem to care. Or the "sales
person" is more interested in shoving the product down someone's throat
instead of finding out what that someone actually needs. When the customer stops
feeling like you understand her and can meet her personal needs, you have lost
that sale or even that customer. This applies whether you sell retail or
wholesale, in your own shop, at craft fairs or via the Internet.
I became the most natural sales person in the
world when I was dependant on being just that. My shop and my living directly
depended on finding out what my customers needed or wanted and then filling that
need. I also had to be creative enough to find out what they wanted without
hounding them with endless questionnaires or painful interviews. I never ever
thought of myself as a 'salesperson' until I realized that I had become a pretty
good one just by caring about my customers.
What I discovered was one of the
biggest benefits of being small!
I was directly
in touch with my customers. I had the opportunity to get to know them. Once you
know someone, it is the easiest thing in the world to sell them what they need
or would love to have.
Over time I came to understand how
much people loved being treated as an individual and how little that happened in
the rest of their lives.
Some days I felt more
like Dear Abby than the owner of a small shop because I would
listen to people and take the time to get to know my customers. Not only did I
enjoy amazing growth in sales, I enjoyed a ton of repeat business, all those
regular customers who felt loyal to my tiny business.
I had a very hard time training people how to
'be this way' with customers. Finally I found a technique called AIDA
that exactly described what I was doing - and even better how I was doing it.
This is a section taken right out of a book (no longer in print, so don't even
ask). It is one of the best tools I have ever discovered to becoming a natural
and 'top performing' salesperson - without the ugly images.
Integrating AIDA into your personality
can take some getting used to as you re-train your brain, but it becomes
entirely natural in a short time because it works! Without further ado, I give
you the excerpt.
Most of your sales will occur because the
customer has a sincere desire to purchase your product. It is your job to create
that desire. You can accomplish this by getting the customer's attention and
telling the customer about the virtues and benefits of your product. The process
of sharing this information with the customer is what selling is all about.
During this communication, it is hoped that the customer will develop a desire
for the product.
Even if the customer does not develop a strong
desire for the product, perhaps he will discover something about you that he
likes and eventually that will translate into a sale. Hopefully he has fun
visiting with you. Possibly you and the customer have something in common. A
simple gesture like offering to dispose of the customer's trash or empty cup may
win over a customer. The fact is that customers do allow their
feelings about salespeople to influence their decisions about whether or not to
buy a product. This is especially true when a customer is trying to decide
between two similar products.
Marketing courses teach students to
sell using the AIDA concept. AIDA is an acronym, or abbreviation that is
designed to be easily remembered. It stands for: (A) Attention
Get the customer's attention. (I) Interest - Excite the customer's
interest in the product. (D) Desire - Build the customer's desire for the
product. (A) Action - Motivate the customer to take action and buy the
The AIDA concept is a way to describe
the elements that must be present in making a sale.
(end of excerpt)
This may still sound cold and calculating to
you so I thought I would share how I used this approach in my shop and in
dealing directly with customers.
I got people's attention by putting buckets
of fresh cut flowers and bouquets right out on the sidewalk in front of my
store. People had to go through single file past my store to get to the grocery
store, dry cleaners or coffee shop. The colors were bright, the flowers were
fresh, and the smells were heavenly.
got people's interest by making up a "lost leader" or an incredibly
cheap item that got their interest up. I made simple bouquets of four carnations
with some status or filler for $1.99 each. I didn't make a huge profit, but it
sure got people's interest up to see what else was inside!
D - Once people walked through the
front door, it was pure heaven to the senses.
relaxed as soon and they were inside and that created the desire for them to
take a piece of that back to the office or home. I always had plenty of fresh
flowers, available by the stem sitting on tables inside or a fragrant
arrangement on the counter. There would be potpourri or heavily scented candles
and bath products to create an ambiance of soothing fragrances. I played tapes
and cd's only, no radio stations with commercials or news. Soothing Baroque
classics or contemporary instrumentals allowed people to relax. You get the
customer's to take action was very indirect in context of the shop. I just
tried to set up the most wonderful environment I could think of and then only
hired bright and cheerful sales staff. Nothing else mattered except their
attitude and personality when I hired them for the front counter. If the person
on the counter was outgoing enough to make friends with the customers, then I
knew I had little else to worry about.
A - Never did we just say "Can I help you?" Instead my staff
and I would make a comment on what the person was looking at, what the person
was wearing, what a wonderful _____ the person had. Getting the customer's
attention can be as small as just acknowledging that you know she is there and
you notice something about her as an individual.
Again, simple and honest works miracles. When you honestly show interest in your
customer's, you will gain their interest in your product or service. Find out
what they are looking for, why they wandered in, what got their attention, how
they are doing that day. Just focus on finding out about them.
you have developed some rapport, then show them products or relate how your
services could work in their particular situation. I might show them their
favorite flower, or a gift item that they didn't notice before, additional
colors of whatever that I had in the back room. I always related what I had back
to their individual situation and asked even more questions along the way.
the desire is high, action happens naturally. It is as simple as saying we can
deliver that today, can I gift wrap that for you, would you like to set an
appointment to discuss your wedding plans in more detail, etc. If you work on
getting to know who each customer is, what they are searching for and building
the desire for your superior product, then getting them to take action is the
Talking about how to sell could go on for pages
and pages, but that is the essence of learning how to sell your self and your
products. Never underestimate the power of closing your mouth and opening
Here is another area where your creativity can
be showcased and profits maximized by incorporating silk flowers, fresh and dry flowers or
re-useable materials. You might use as a selling point that the arrangements can
be given as gifts or keepsakes after the wedding to those special family
members, wedding party or helpers. See all the discount vases.
Creative Centerpiece Ideas
Decorate outdoor umbrella tables quickly and easily with
this technique. Simply cut about 4 yards of tulle (36" width or more) and
secure one end of it to the inside of the umbrella. Drape it through the
umbrella then down the stand, securing it in place with bits of thin elastic.
Keep the tulle loose enough to hide the elastic. Tuck fresh, dry or silk flowers
into the elastic to make small clusters of flowers along the way. Silk or dry
flower clusters can be made up way in advance.
Make up bases for pillar candles using a wreath form and some silk or dry
greenery. These bases can be displayed with a candle (and hurricane glass) to
show the bride what it will look like. You could add a few dry or silk flowers,
grasses or branches as well. Make these bases in neutral wedding colors, then
add the bride's personal colors at the last minute to customize it to her
The classic topiary can be made of just greens or just flowers. I personally
prefer a lovely combination of both. To make a "fresh" topiary
with silk or dry flowers, simply start with a live, potted topiary of ivy,
herbs or any type of evergreen. If you need to, you can insert a chunk of
floral foam into the center of the topiary and use that to hold the silk or
dry flowers in place.
The opposite combination is also very
attractive. Start with a silk or dry topiary form and add fresh greens
and/or flowers at the last minute. Again, the floral foam can be inserted
into the center of the topiary and fresh foliage or flowers can be inserted
(in water tubes) at the last minute.
Of course, as another possible rental idea,
extraordinary topiaries can be constructed using silk and/or dried materials
ahead of time, used in displays and then rented out (or purchased).
Mint Julep Cups
For elegant simplicity, try offering your
bride a mint julep cup with a few fresh flowers in each. Elegant
with a small cluster
of wild flowers in each may be all a bride requires.
julep cups can be rented to the
bride if cost is an issue for her.
Making up wedding favors for busy brides
can be a very simple and lucrative business. Save-on-crafts has a full line of favor
supplies at discount prices. One of the keys to successful favor making is
to think in terms of having to make a lot! Every bride will have to provide
an average of 100 - 150 favors for her wedding. The way you can help her and
help generate sales is by making it beautiful, easy and fun!
Provide pieces of pre-cut tulle in round
and square shapes. If your bride doesn't like tulle, you might offer
doilies, Battenberg napkins, lace or fabric with pinked edges. Or buy
organza sheer draw string sachet bags with satin ribbon ties
Fill with candy coated almonds ,
or maybe one type of
botanical such as freeze dried rose petals , lavender, dried rose boutons or have your bride select her
favorite potpourri blend . And then pick her favorite fragrance to add to the
potpourri. She may even want to come up with her own mix by adding different
dried flowers or herbs from her garden or even some seeds from her garden.
Some brides prefer to give their guests
gifts, a small keepsake ( a thank you for coming) . You might suggest to her an
attractive, small glass container of honey, or a lavender sachet.
As you know, rice has lost its popularity for tossing at the bride and groom
because it causes birds to become sick and die. Today, one of the most
beautiful and environmentally friendly items to toss at the couple is dry
rose petals, silk rose petals, freeze dried rose petals orlavender. The worst case scenario is a mess of
rose petals or botanical materials, but they will not harm birds or the
environment. Petals can be wrapped in small paper cones for the guests to
pick up or they can be loose in a basket. People love to have the flower
girl walk around with the basket of petals while they grab a hand full for
Cake and Cake Table
The cake itself is rarely a do-it-yourself item for brides. However, most
brides don't realize the important role the cake table plays in their
wedding album. And nothing makes that gorgeous cake more elegant than
a silver cake stand. When they think of all the photos that are usually taken
around the cake table of the bride & groom, the cake with the bouquets,
the cake cutting, the cake feeding, the toasting and so on, they will
realize that the cake table usually turns into a central focus for the
So, tell your bride to let the bakery do
the cake while you help her make the area beautiful.
-Tables can be draped with tulle, ribbons and silk garlands greens (silk ivy garlands) or all of the above. The
greens can be silk or dry to turn the entire decoration into a rental item!
Formula for finding the circumference of a table.
Measure the table from the center to the edge (for the radius or R) and
2 X pi =R
pi = 3.14
Radius is 6 inches (from center to edge of
Circumference = 2 x pi x radius
Circumference = 2 x 3.14 x 6
Circumference = 37.68 inches
To account for draping, times that final
figure by 2. Then you should have plenty of garland to make it lush and
- Flower Clusters
To enhance the table draping (with or
without scalloped loops) you can add small clusters of flowers every
12" to 24" around the table. Again, if you do the flower clusters
in silk or dried, they become an easy to sell, lucrative rental item!
Make up the flower clusters just as you
would a corsage using fresh, dry or silk flowers. If you have never made a
corsage you may want to pick up one of our wedding design books to get some
techniques and terms or take a look at our Corsage Making Instructions and
Corsage Supplies. See
all the wedding design books in the floral instruction of our
Once the flower clusters are made they can
be pinned to the table and garland with corsage pins. These clusters also look fantastic on the cake
itself or around the base of the cake.
- Cover the table with petals
An easy and classically romantic way to turn a plain cake table into a
stunning showpiece is to cover the top of the table with dry or fresh rose petals.
Mixed potpourri or any other botanical such as lavender or rose buds will
work equally as well, but red rose petals seem to hold a special place in
the hearts of many brides.
OK - time to put all those talents and all that
skill to work!
For great prices and excellent service go to save-on-crafts.com
for all your floral and wedding supplies.