The lichen moss is easy to shred and attach to any branch - simply use a glue gun or tacky glue.
Do not cover the entire stick, etc. The lichen would naturally grow on one side more than the other.
Add these sticks to your arches, arrangements for a very natural look. Add reindeer moss to grapevine baskets, wreaths, manzanita branches, willow branches, grapevine chandeliers easily.